Questions & Answers
1. What is AURA funding?
Once a site has been specified as an AURA project, a specified amount of property taxes and sales taxes are deferred into AURA funding for that site for a period not to exceed 25 years.
All the revenue generated by the redevelopment within an urban renewal district reverts to the normal taxing entities when the urban renewal district sunsets at the close of 25 years.
The first AURA project will sunset in 2006, which will result in an infusion of tax revenues to the general fund. This infusion of funds, unrealized for many years, provides the city with an opportunity to not only shore up the generally operating budget of the city but to also support capital improvement projects.
2. What is CIP Funding and why is it being used for AC expansion instead of for other city projects?
The City Council keeps an on-going dream list of capital improvement projects. CIP funding is always limited particularly in economically trying times, when the City Council must balance expenditures for the current operating budget with longer term capital expenditures. With the “sunset” of the first AURA project, a long awaited revenue stream is returning to the general fund which gives the city an opportunity to grant a one-time funding of several Capital Improvement Projects.
expansion is only one of four designated projects. In any situation where the list of wishes out numbers the dollars, the decision of which projects to undertake and how much money to allocate for each is a difficult one. The Arvada City Council prioritizes the projects based on its judgment of what is best for the present and future viability of the City and its citizens.
3. Isn’t this the second time this expansion has been scaled back, why is that?
The decision is purely financial. The City is very dedicated to promoting the
and but in the face of a slow regional economic recovery, a modest expansion plan is prudent. Even inching ahead with expansion is better than no expansion.
4. Didn’t the Arvada Center receive outside funding from HUD and corporations for the expansion? What happened to that money?
received approximately $347,000. The majority of the money has been or will be spent on completing the schematic design of the original expansion project because this is our blue print for the future. The remainder of the funds will be spent on completing the designs for the $6 million phase.
5. How will the community benefit from AC expansion?
This expansion increases the Center’s programmable space, which means more programs for more people. Under our current crowded conditions, we not able to provide broader programming nor are we able to accommodate larger groups wishing to use our facilities.
6. Will the entire expansion ever be undertaken?
plans to incrementally build out the original expansion plan. We have a blue print for the future. As time goes on we will use to that blueprint to guide us, and depending upon available resources and public demand for services, we will continue to implement elements of the expansion plan that makes sense for that period in time.
7. What is the timeline for this phase of the expansion?
The goal is to have this phase completed by July 2006 which will correspond with the Center’s30th anniversary. By November 1, we hope to have a more detailed plan laid out on how to achieve this.
8. Will the expansion increase the Center’s revenues?
Yes, with the additional seating capacity for Banquets and Conference Services and the addition of the small theater for Performing Arts, we should not only see higher revenues but this added capacity allows us to develop new audience segments.
9. Why not wait to expand until all components of the original phase one could be accomplished?
Waiting to expand incurs an opportunity cost that may be greater than the actually cost of expansion. Failing to respond to the demands of the market place is risky. Customers will go elsewhere to have their needs met and they likely won’t return. Neglecting to invest in upgrades and refurbishments is also risky, because it difficult to market quality programming and to attract audiences to a facility that doesn’t exemplify quality.
10. Will the increased capacity of banquet/conference facilities make a significant difference?
Definitely. Over the course of time groups that used to come here no longer do because they have grown and we could no longer accommodate them. The larger space will also allows us to pursue new market segments that we have not been able to cultivate.
11. What type of shows will be in the small theater?
The small theater will provide us with greater programming flexibility. We will be able to consider longer running and shorter running shows. We will also use this venue to cultivate new market segments by diversifying our programming options. Lastly, this space will not only be used for performances but will also be available for public rental.
12. Are you disappointed not to be undertaking the original expansion plan?
Not at all. Any expansion is a step in the right direction. We are very resourceful and will make good use of these added features. Our current and future customers are the true benefactors of this decision.
Will taxes be increased to pay for this expansion?
Absolutely not. Funds for this project are coming online due the “sunset” of
’s first AURA project.