Travel Demand Management

POSTED: 03/04/2010
UPDATED: 11/15/2010

Project Overview

The City of Arvada is engaged in an effort to reduce transportation demand and parking issues on existing City streets. The City has developed strategic plans that will help alleviate traffic congestion while promoting community wellbeing and benefiting the environment. In early 2010, the City partnered with the Denver Regional Council of Governments (DRCOG)'s RideArrangers and the Regional Air Quality Council (RAQC) to launch the Arvada Travel Demand Management (TDM) Project.

The Approach

While the City of Arvada continues to build infrastructure, engineers and planners at the City are focused on select projects that are advantageous for person throughput - thus providing more value to the community. In addition to new streets and improved transit connections, the City is attempting to make the best use of existing roadway facilities through multimodal travel options and programs that promote efficient movement of people and goods.

TDM strategies are similar to general conservation programs, which encourage individuals to turn off a light or save water. The benefits of TDM extend to the environment, public health, and influence social interaction between persons within a community. The Arvada TDM project encourages the following:

  • RideArrangers - carpool, vanpool, and school pool matching services.
  • RTD - bus service and transit programs for commuters or local trips.
  • – public information and incentives for choose alternatives to driving alone.
  • Getting There – transportation services for older adults.
  • Bike Arvada – bicycle advocacy and involvement.


The Results

The Every Trip Counts program kicked off on June 5, 2010, at Arvada’s premier outdoor event: Trails Day. The program asked Arvada residents for a pledge to eliminate two car trips per week and reduce vehicle emissions throughout the 2010 Ozone Season (roughly Memorial Day through Labor Day). In exchange for the pledge, participants received incentives for making smart transportation choices: bus passes, t-shirts, gift certificates, bike gear and one lucky winner received a brand new bicycle!

In addition to working with residents, the program partnered with Arvada businesses to highlight emission reduction benefits of shopping local. For example, RAQC promoted merchant offers within mailers and distributed program incentives from area bike shops as well as the Olde Town Arvada farmers’ market.

In its first year, the program received interest from 482 Arvadans utilizing the online resources and providing feedback. Commuters reported a reduction of 119,716 Vehicle Miles Traveled (VMT) between June and August – the equivalent of 60 Tons of pollution. The post program survey provided insight about favored travel modes amongst the participants:




 Mode Arvada Percentages  DRCOG Regional Percentages
 Drive Alone  28%  56.9%
 Carpool  13%  28.0%
 Bus  11%  4.2%
 Bicycle  34%  1.7%
 Walk  7%  12.2%
 No travel  5%  10%





The survey also concludes that a remarkable cross section of Arvadans participated for varying reasons. Fun giveaways, health benefits, and the environment were top factors for public involvement. More statistics from the post program survey is provided on this webpage under Related Links.

Online Resources

While the City of Arvada continues to post traffic information and announcements on the city transportation website, the RAQC has developed interactive maps with information about city trails, bus routes, and bus stop locations that are available online. Residents interested in updates about the Every Trip Counts program can visiting or follow the City on social media sites.